Global Growers developed a series of resources related to providing technical assistance to farmers with previous experience in commercial agriculture. Our technical assistance process begins with the Wholesale Readiness Assessment Tool. After the tool is implemented, theservice provider creates an individualized education plan (IEP) together with the farmer to map learning objectives. As we began to identify individual farmers’ learning goals, we started to create one-pager information sheets on market-readiness themes. The goal of the process and approach is to be learner-centered, rather than content-driven. While content is available, it is shared based on readiness and willingness of the learner to engage based on individual objectives identified.