This user’s guide will help trainers introduce New American farmers to concepts and best practices for engaging direct wholesale customers at different market access points such as independent restaurants and groceries. This guide contains learning activities which can be used together for a comprehensive introduction to direct wholesale marketing or used in sections to focus specific market types.
Resources for your farm during the COVID-19 outbreak
- Digital Download
4.6.19 // 10:30am to 3:30pm
Tips & Tricks for your farm in 2019 with New Entry and Central MA Grown!!
1.23.19 // 8:30am to 5:00pm
As a direct market farmer you know that meeting the needs and values of your customers is fundamental to creating a healthy long-term relationship. Attend this workshop and learn how to serve the direct market and make your farm a highly desired source of fresh produce.
1.8.19 // 6:00pm to 2.26.19 // 9:00pm
This course meets for 8 evening sessions and is filled with information and activities that will help you write your farm business plan.The Farm Business Planning course is designed to help you create a written plan to start or expand your farm business. If you are interested in growing on our incubator farm, you must have a business plan.
Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course.
Webinar 4: Building Online Engagement to Market Your Farm
Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing.
About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.
Webinar recorded on June 20, 2018.